Sweet? Of course. High in fiber? Sure. Filling? Why not.
But when people bought Kellogg's Frosted Mini-Wheats back in 2008 and 2009, some were under the impression the cereal “improved kids' attentiveness, memory and other cognitive functions to a degree no supported by competent clinical evidence,” according to the website set up to handle claims.
And parents who felt they were misled by Kellogg filed a class-action lawsuit.
“It is a tool out there to fight major corporations when they are doing something wrong,” said attorney Patrick Knie of Spartanburg.
Knie is not involved in the case against Kellogg, but he specializes in class-action suits. Knie believes they help keep companies honest and consumers safe.
“Because of class-action lawsuits against the big car makers for all kinds of problems, we wouldn't have seat belts or air bags today,” Knie said.
While Kellogg denies any wrongdoing, it will have to pay $4 million as part of a settlement.
Customers who bought Frosted Mini-Wheats may be eligible for a refund of up to $15. The company also has to stop making false claims.
It is unknown what affects the lawsuit will have on other breakfast cereal manufacturers that make similar claims.
“I don't believe eating a frosted cereal could help your attentiveness in school,” says 17-year-old Darian Thomas.
“I think eating breakfast would, but not necessarily one particular cereal,” adds Mark Wilkins of Spartanburg.
Unfortunately, if you believe everything you hear or read about what a cereal will do, it's guaranteed to leave a bad taste in your mouth.
If you want to submit a claim for a refund, you can do so online.
The claims are for boxes of Frosted Mini-Wheats purchased from Jan. 28, 2008 to Oct. 1, 2009. You don't eat need an old receipt to make the claim.