Whether you’re looking for work or a career change, there’s one thing you should know.
A growing number of employers are using social media and search engines to find new hires, and you can make that work for you if you play your cards right.
Katherine Donzella, a junior at Wofford College, knows her online blueprint could make or break her upcoming job search.
“I always realized how much social media could hurt you if you used it in the wrong way,” Donzella said. “But I guess I never really understood it’s full potential to help you in the job search, in particular a blog.”
That’s the message John Wilpers with Degrees 2 Dream is trying to get across as he visits the campuses of Converse and Wofford College this week.
“There are 2 questions any employer needs to find the answers to, and that is skill fit and culture fit.” Wilpers said. “The blog does both. The blog shows I have the skills to do what you’re looking for, and my personality is going to fit into your culture.”
He also said the key is to narrow the focus of your field of interest, follow other players, use keywords that will boost your blog on search results, and most importantly, interview possible future employers and write about it.
“Kids who haven’t done that, don’t get past the secretary.” Wilpers said.
Once you set up your blog, be sure to keep up with the posts. Search engines put the most recent results up top, so keep your blog fresh and it’s more likely to be seen.”
It’s already worked for blogger Erin Templeton, an English professor at Converse College, and she’s not even looking for work.
“People have contacted me for different professional opportunities because of the blog,” Templeton said. “They have founds posts that I have done and they’ve reached out to me that way.”
Donzella’s mission right now is to build a greater online presence. That way when the time comes, it won’t be so much work finding a job.
More blog writing advice from Wilpers:
A well-executed professional blog enables a student to:
- Demonstrate their relevant skills
- Showcase their knowledge of their field
- Control what people find out about them online
- Meet (and impress) key players in the field as peers not as supplicants
- Make it easy for employers to find them
- Get past gatekeepers to reach decision-makers
- Build a robust personal brand
Not only does all that work in the graduate’s favor, but the rarity of student blogs helps as well. Only 7% of job seekers have a professional blog.
The blog is only one step in a 6 step strategy. Look for more information on the following points by watching the video interview above.
- Scrubbing and Buffing Your Digital Footprint
- Constructing a “Me” Site as a Digital Portfolio
- Crafting Interactive and ATS-Friendly Resumes
- Publishing an Attention-Getting Professional Blog
- Launching a Social Media Campaign Marketing Yourself
- Building a Powerful Professional Network