Euphoria Food, Wine and Music Festival Underway In Greenville

Euphoria is underway in Greenville.  The food, wine and music festival runs through Sunday.  It’s in its 10th year.  Edwin McCain and Carl Sobocinski founded the event in 2006.  According to organizers, there are tasting events, cooking demonstrations and wine seminars, as well as multi-course dinners and live music.

The event is aimed at shining a spotlight on Greenville’s culinary and arts communities.  Proceeds benefit “Local Boys do Good.”

For tickets and more information go to

Here is a schedule of events:


Taste of the South
6:00pm – 10:00pm
Peace Center Amphitheatre
300 S. Main Street


The Tasting Showcase
Main Street/Broad

Culinary Village: In front of Chef Demo Stage

Chef & Producer Tastings
11am – 1pm: Brandon Carter, Stacy Noland and Kyle McKnight
1pm-3pm: Jay Pierce, Nate Whiting, Bryan Cates
3pm-4pm: Craig Rogers, Lionel Vatinet, Hector Guerrero

Cooking Demonstrations
12:00pm: Chef Bryan Cates with musician Matt Dingledine
12:40pm: Mixology Demo with Trevor Schneider
1:00pm: Chef Traci Barr with musicians Marcademia Nuts
1:40pm: Wine Demo with Fred Dexheimer, Master Sommelier
2:00pm: Chef Nate Whiting with musician Tyler Boon
2:40pm: Mixology Demo with Trevor Schneider
3:00pm: Chef Scott Crawford with musician Perry Major

Traffic Jam
Fluor Field; 945 S Main St (Field St. Entrance)

Swanky & Sweet

ONE City Plaza – Clemson Floor
1 N. Main Street


Jazz Brunch


Main/Broad Street (look for the big white tents – same location as Saturday’s Tasting Showcase)

Healthy Lunchtime Throwdown – “Kids in the Kitchen” Cooking Competition
Courtyard Marriott Green Space (directly across from Jazz Brunch)
50 West Broad Street

EUPHORIA introduces Kids in the Kitchen: Lunchtime Throwdown – a healthy cooking competition for kids ages 8 to 12 – modeled after the “Healthy Lunchtime Challenge” of 2014 which was sponsored by The White House and Epicurious. Tanya Steel, co-founder of the Kids State Dinner at The White House, will speak and judge at our event. The winning dish will be incorporated into schools across Greenville County. Michelin starred chefs Curtis Duffy, David Kinch, and Sean Gray will assist the children during their competition.

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