General Mills is introducing its first new cereal brand in more than 15 years.
The new cereal is called “Tiny Toast” and is made with real fruit.
The crunchy whole grain cereal has no artificial colors or flavors, according to the company.
They say it’s also free of high fructose corn syrup.
The president of General Mills says the cereal is the result of costumers demanding more natural products.
General Mills also shared that they are 80 percent through improving their current cereals by removing artificial additives.
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