CYBER MONDAY: HOLIDAY SHOPPING

Credit: AP
Credit: AP

The Monday after Thanksgiving is traditionally the busiest online shopping day of the year, but with so many deals being offered early this year will shoppers buy online today? Analysts say as consumers are buying more and more online, how stores run promotions and discounts has changed as well. Tamara Gaffney, principal analyst and director at Adobe Digital Insights, says “Cyber Monday may not have as much gas left in the tank.” Adobe says consumers spent $3.34 billion shopping online on Friday, a 21.6 percent increase from the same day last year.  Thanksgiving weekend shoppers picked up hot toys, TVs and new Apple products, buying both online and in stores, but spent less per person because of rampant discounting that they’ve come to demand. Once all the receipts are in, customers look to have spent an average of $289.19 over the four-day weekend, down nearly 3.5 percent from a year ago, based on a survey by the National Retail Federation. More than 154 million customers said they had shopped or planned to over the Thanksgiving weekend, up from 151 million a year ago, according to the survey. And more were doing it online, as about 99.1 million went to the stores and 108.5 million shopped online.

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